KEZAD Musaffah ROX Facility: Abu Dhabi AI Auto Hub

KEZAD Musaffah will host ROX's 10,000 sqm advanced AI manufacturing centre, scheduled to begin operations in H2 2026 and scale to 300,000 vehicles per year by 2030, anchoring Abu Dhabi's high-end automotive manufacturing ambitions. KEZAD Musaffah is the primary keyword here and the project scene is the new ROX facility in KLP 1.

Context paragraph 1 (market and timing): The ROX agreement with KEZAD Group positions Abu Dhabi to capture high-value vehicle manufacturing and exports across the Middle East and beyond, leveraging KEZAD Musaffah's multimodal logistics and competitive utilities. The facility is expected to be operational in the second half of 2026, ramping to a targeted annual capacity of 300,000 vehicles by 2030 and potentially contributing up to 10% to the UAE's Operation 300Bn industrial output target of AED 300 billion.

Context paragraph 2 (strategic importance): This announcement reinforces Abu Dhabi's strategy to diversify industrial output, supported by ADIO facilitation and KEZAD infrastructure. UAE non-oil foreign trade reached AED 3.8 trillion in 2025, underlining the economic scale that new manufacturing anchors like ROX will plug into. Binayah readers should note the implications for industrial land demand, logistics-led property values, and tenant mix in Musaffah and neighbouring developments.

Direct answer: KEZAD Musaffah offers integrated multimodal connectivity, purpose-built industrial land and competitively priced utilities that make it one of the fastest routes to scale advanced manufacturing in Abu Dhabi, with the ROX facility occupying 10,000 sqm and targeting operations from H2 2026. This single-sentence summary explains why developers and investors search for KEZAD Musaffah advantages.

Elaboration paragraph: KEZAD Musaffah combines road, sea and air connectivity with on-site logistics parks such as KLP 1, simplified regulatory frameworks, and dedicated industrial utility tariffs that reduce operating expenditure for heavy manufacturing. The ROX lease underlines KEZAD's ability to deliver plug-and-play parcels suitable for high-tech automotive production, supporting projected output of 300,000 vehicles per year by 2030. KEZAD's integration with AD Ports and access to Musaffah port and Abu Dhabi International Airport provide direct export corridors that are central to lowering lead times and freight spend for exporters. UAE non-oil foreign trade of AED 3.8 trillion in 2025 signals strong external demand and justifies locating export-oriented plants inside KEZAD.

Further detail paragraph: For occupiers, the combination of accessible industrial land, cluster supply chains and on-site support services reduces time-to-market compared with greenfield regional options. KEZAD Musaffah also offers competitive utility packages that translate into real AED savings for energy-intensive production, and the ecosystem approach attracts tier-one suppliers and logistics providers that further cut procurement and inbound logistics costs. For investors, the presence of an anchor tenant like ROX improves land leaseability and can lift industrial land values and contracted rent yields across Musaffah and adjacent investment areas.

• Multimodal access: road, port, air
• Competitive utilities reduce OPEX
• Plug-and-play industrial plots
• Cluster effects attract suppliers

Direct answer: ROX's advanced AI manufacturing centre in KEZAD Musaffah is scheduled to open operations in H2 2026, with a phased scale-up plan to reach a 300,000 vehicles per year production capacity by 2030, supporting both regional sales and exports. This timeline outlines the immediate operational milestone and the four-year ramp to full-scale manufacturing.

Elaboration paragraph: The project timeline reflects a staged expansion model. Initial commissioning and pilot production are due in the second half of 2026, enabling early market shipments and supply chain validation. Between 2027 and 2029, ROX plans to increase line throughput, add automation cells and integrate AI-driven quality control, culminating in the 2030 target of 300,000 vehicles annually. Achieving that scale will position ROX as a competitive regional manufacturer capable of exporting vehicles across the Gulf Cooperation Council and wider MENA markets. The ROX facility's production target is also aligned with national industrial ambitions, representing up to a 10% contribution to Operation 300Bn, the UAE initiative aimed at AED 300 billion in industrial output.

Further detail paragraph: Operational phasing will require coordinated hiring, supplier localisation and logistics readiness. KEZAD's infrastructure supports rapid scale with ready utility capacity and logistics links that reduce ramp-up friction. Early-stage production volumes will allow ROX to refine new-energy powertrains and luxury all-terrain SUV assemblies before committing full-line capacity. From an investor perspective, phased occupancy lowers immediate capital risk and offers visibility on revenue escalation tied to production milestones and export contracts.

Direct answer: ROX's KEZAD Musaffah facility will deepen local supply chains by anchoring tier-one suppliers, accelerating localisation and generating export volumes that tap into AED 3.8 trillion non-oil trade momentum, while also supporting the UAE's Operation 300Bn target by up to 10%. This explains the immediate supply chain benefits for Abu Dhabi.

Elaboration paragraph: Localisation will be driven by demand for vehicle components, battery systems and intelligent electronics, which encourages the growth of Abu Dhabi-based suppliers and logistics partners. KEZAD's ecosystem model promotes supplier clustering, allowing nearby vendors to scale to meet ROX's procurement needs. The projected 300,000 vehicles per year by 2030 will create predictable component demand that can convert to new manufacturing orders and export-ready production runs. ADIO facilitation and KEZAD incentives reduce the friction for foreign suppliers to establish regional operations, improving local content percentages and shortening lead times for assembly lines.

Further detail paragraph: For Abu Dhabi, the economic upside is multi-layered. Increased local sourcing raises manufacturing value added and supports higher-wage jobs in skilled assembly and engineering. Exporting vehicles from KEZAD enhances trade balances and multiplies indirect jobs across logistics, packaging and maintenance. Policymakers can monitor localisation metrics such as percentage local content and supplier count, while investors should expect rising industrial land demand and potential rent appreciation around Musaffah as supplier ecosystems aggregate.

• Predictable component demand drives supplier setup
• Exports convert to logistics and freight growth
• ADIO facilitation reduces market entry barriers

Direct answer: The ROX facility will stimulate investment in industrial land, logistics assets and specialised workforce training, increasing commercial property activity in Musaffah and supporting Abu Dhabi's strategy to drive AED 300 billion of industrial output under Operation 300Bn, with ROX potentially contributing up to 10%. This sentence summarises the core economic and urban effects investors search for.

Elaboration paragraph: Investment flows will include direct capital for factory fit-out, indirect spending on supplier plants and logistics facilities, and public infrastructure upgrades. While the announcement did not disclose a headline capital investment number, the project is expected to catalyse secondary land leases and raise industrial acreage utilisation across Musaffah. That will affect industrial land prices and leasing activity as occupier demand increases to service ROX's 300,000 vehicle per year target. Local workforce demand for technicians, automation engineers and logistics specialists will rise, prompting private training centres and university-industry partnerships, while municipal services must plan for increased commuter traffic and amenity needs.

Further detail paragraph: For property investors, the key metrics to watch are parcel absorption rates, lease-up timelines and headline industrial yields. Anchor manufacturing tenants commonly reduce perceived investment risk, accelerating leasing cycles and stabilising yields. Urban planners will need to balance industrial expansion with adjacent residential amenity and transport capacity to maintain liveability standards. Stakeholders including KEZAD, ADIO and local developers will likely coordinate phased infrastructure investment to align with production ramp-up and export volumes.

• Catalyses secondary industrial leases
• Raises demand for logistics real estate
• Drives specialised workforce growth

Key takeaway: KEZAD Musaffah's agreement with ROX establishes a blueprint for AI-driven, export-oriented automotive manufacturing in Abu Dhabi, with a 10,000 sqm facility starting H2 2026 and scaling toward 300,000 vehicles per year by 2030, contributing materially to Operation 300Bn and AED 3.8 trillion non-oil trade dynamics.

Binayah Properties CTA: For investors and occupiers seeking exposure to KEZAD Musaffah's growth, Binayah offers site sourcing, lease negotiation, and market due diligence tailored to industrial and logistics projects. Contact Binayah to access KEZAD parcel availability, developer introductions and feasibility modelling that factor in production ramp timelines and export logistics. Our advisory helps clients translate megaproject timelines into actionable property strategies.